SUSTAINABILITY
CIRCULAR ECONOMY
FASHION

SUSTAINABILITY
CIRCULAR ECONOMY
  FASHION

THE FASHION INDUSTRY’S GOT A FEW PROBLEMS.

WE SHOULD TALK ABOUT THAT.

Welcome to my digital home - a space for curated thoughts, bold ideas and perspectives to pique your interest.

Here you'll find topical, thought-provoking articles on circularity and climate change, insights from my work in sustainable innovation, and what will become a growing collection of resources for anyone interested in building a more sustainable future.

Whether you're looking to collaborate, learn, or simply explore, my website is designed to spark conversations, embolden thoughts and inspire action.

Hi! I'm Bella, an outspoken sustainability advocate on a mission to reform all the greenwashed girls.

With a love for sustainability, academic credentials from RMIT and Harvard Business School, I combine theory with practice to drive real change in fashion and retail.

RECENT ARTICLES

CIRCLING BACK

Featured
Fashion's New DNA: How Algorithmic Design Could Revolutionise the Industry
Fashion's New DNA: How Algorithmic Design Could Revolutionise the Industry

Fashion is often a reflection of the times, but what if the next evolution is powered not by intuition, but rather by algorithms?

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The Existential Crisis of the Greenwashed Girl
The Existential Crisis of the Greenwashed Girl

The struggle between climate-consciousness and consumerism is real, especially when faced with the allure of greenwashed fashion. Despite brands promoting "eco-friendly" collections, many still thrive on overproduction, leaving consumers in a moral dilemma of wanting sustainability but being lured by fast fashion's quick fixes.

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Landfills Are the New Archives
Landfills Are the New Archives

Fashion’s fast pace creates a paradox: short-lived garments made from materials that last forever, leaving behind a legacy of waste.

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BRANDS I'VE WORKED FOR
something on your mind?

WE SHOULD CHAT.

Got a project that needs a sustainability spin? Want to bounce ideas about the circular economy? Or maybe you just want to chat about the latest sustainable fashion innovations? Drop me a line below - I'm always excited to connect with fellow change-makers!